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I have always been interested in the role of human factors in the success or failure of Information Systems (ISs). Thirteen years ago, when struggling with the implementation of IS solutions in remote towns, I began accumulating firsthand experience of the significance of user perceptions. I witnessed how a perfectly designed IS never succeeds unless the users’ expectations of, and feelings about, the system are understood and corrected. One of the biggest uncertainties faced by users was the undetermined effectiveness and persuasiveness of the new medium that was offered by a new IS, when interacting with peers and clients. The following research map illustrates my evolving interests along these lines.